.svg)
What is Time to Value?
Time to value (TTV) is the period between when a customer signs a contract and when they experience their first meaningful, measurable outcome from the product the point at which the purchase decision begins to feel validated.
Why Time to Value Matters
The longer a customer goes without experiencing value, the more their confidence in the purchase erodes. TTV is a leading indicator of churn.
Factors That Affect Time to Value
- Onboarding process design and quality
- Technical implementation complexity
- Customer internal resource availability
- Quality of the sales-to-CS handoff
How MaxIQ Helps
MaxIQ helps reduce TTV by ensuring that the post-sales team starts the onboarding process with full context from the sales cycle.
Related Terms
- Account Health
- Churn Prediction
- Post-Sales Visibility
- Handoff Intelligence
- Customer Lifetime Value (CLV)
