Your forecasting is failing you
Your Forecast Is Failing You
For 25 years, SaaS leaders have trusted forecasts to predict growth.
But here’s the truth:
- 65% of forecasts are wrong
- $2.3M lost annually per $50M ARR company
- Boards are losing confidence in CROs who can’t explain the gap
Why? Forecasting was built to track deals; not outcomes.
Legacy forecasting drives churn, stalled onboarding, and missed expansion
Companies lose 35% of expansion revenue without adoption visibility
Traditional models delay time-to-value by 4+ months
Summary
Traditional SaaS forecasting is broken. It rewards “closed-won” but ignores what happens after the deal is signed. Customers struggle to see value, churn rises, and revenue targets slip.
This ebook breaks down the fatal flaws of legacy forecasting and shows why an outcome-driven approach is the only path to predictable growth.
What you’ll learn
This ebook covers why most forecasts fail, the hidden costs of churn and failed rollouts, the new metrics that matter, and how outcome-driven forecasting drives adoption, retention, and expansion.
Get the full ebook
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